Attracted by design, sustained by development, I love my career path and enjoy making complex systems easy to use. I do this by maximizing productivity through automation wherever possible.
An effective user interface allows your users to handle their business with minimal confusion & effort. Lots of people say you cannot design user experience. You absolutely can design for a desired user experience. For instance, having a registration system that begins without any additional effort from your users is not only smart, it makes the users experience much easier.
The key to thriving in the volatile world of software development is building powerful API's that can power a host of separate clients to run the desired operations. If your building a webapp, at the very least an internal API will make building the front-end of your app much easier. In most cases I prefer to use an MVC framework such as CodeIgniter, Kohana or FuelPHP to cut time and cost.
Headed a team of four to create a high traffic e-commerce website that generated millions in revenue.
Created a digital presence for a range of clients, also provided training & support.
Assisted a range of hosting clients in all manner of ways.